Product Designer · UX/UI · Web3

Ezequiel
De Francisco

22 years simplifying complex systems — from Web3 marketplaces to mobile games. Bridging blockchain complexity and intuitive human experience.

Web3 & DeFi Gaming UX Mobile Design Art Direction Design Leadership Figma
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01 · About

Crafting interfaces
that just work.

I'm a Senior Product Designer with 22 years of experience — started in 2004 with a non-stop journey across Press, Editorial, Web, Gaming, and Mobile. I've worked on-site for major companies and remotely with startups, as well as a freelancer across LATAM, USA, and Israel.

In recent years I've focused on UX/UI for Mobile, Product, and Gaming, and expanded into Web3 — most recently at Big Time Studios / OpenLoot, bridging blockchain infrastructure and intuitive marketplace UX. As a former Creative Leader, I've managed multidisciplinary teams of up to 12, optimizing workflows that directly drive business growth.

Based in Buenos Aires, Argentina · UBA graduate · Available for remote freelance and full-time opportunities worldwide.

Figma Photoshop Illustrator After Effects Web3 / NFT Gaming UX Mobile Design Art Direction Design Leadership Branding Illustration Motion
22+
Years Experience
40+
Projects Shipped
3
Industries: Web3 · Gaming · Mobile
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Pixels Perfected
02 · Selected Work

Projects.

View all on Behance →
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View on Behance →
Web3 · NFT Marketplace
Product Design at OpenLoot
Bridging blockchain complexity with intuitive marketplace UX — balancing security flows, two-step verification, and high-conversion commerce for two distinct user personas.
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View on Behance →
Mobile · iOS App
analyze.life — iOS App
End-to-end product design for a self-analysis iOS application. From UX flows to polished UI — 143 views, 3 appreciations.
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View on Behance →
UX · Enterprise · Health
My Congress — Roche
UX/UI design for a global pharmaceutical brand. Event and congress management platform with a focus on usability and enterprise-grade experience.
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View on Behance →
Gaming · Mobile
Mobile Games
Game UI design for mobile platforms — visual systems, HUDs, and interaction design for high-engagement gameplay experiences.
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View on Behance →
UX / UI Design
UX / UI Design
A curated selection of UX and UI work spanning multiple industries — research-driven design, wireframes, and high-fidelity interfaces.
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View on Behance →
Branding · Identity
Brand Concept — Logo + Style Guide
Complete brand identity system including logo design, color system, typography, and visual guidelines for a digital-first brand.
03 · Resume

Career.

Work Experience

2022 — Present · USA (Remote)
UX / UI / Product Designer
Big Time Studios / OpenLoot
Product Designer at OpenLoot.com, bridging complex Web3 infrastructure with intuitive UX for a leading crypto-game marketplace. Designed data-heavy dashboards, real-time transaction tracking, and developer-ready UI kits. Translated blockchain technicalities — wallet integration, asset ownership — into seamless interfaces for non-native users. Partnered daily with fullstack engineers to ensure pixel-perfect implementation.
2020 — 2021 · Buenos Aires
Creative Leader
PSh
Operational and cross-functional management of a 12-member team (web, graphic, motion). Implemented scalable workflows and mentored talent to exceed KPIs. Bridged high-level business goals and day-to-day execution, ensuring on-time delivery while managing client budgets and long-term roadmaps.
2019 — 2020 · Buenos Aires
UX / UI Design Leader
_coderio
Design Lead managing a cross-functional team of 5, overseeing complex UX/UI and Branding for gaming and mobile sectors. Optimized internal production workflows and led conceptualization of design proposals for outsourced clients to drive business growth.
2015 — 2018 · Tel Aviv, Israel (Contract)
Design Manager
SIMPLY.VISION (analyze.life)
UX / UI / Product, Branding, Website, and Mobile App design for an Israeli tech startup. Full end-to-end design ownership across the product lifecycle.
2011 — 2015 · Buenos Aires
Senior Advance UI & Visual Designer
Globant
Art Direction, Illustration, and UX/UI for "Bola" mobile game (Disney Argentina). UX/UI Admin platform for DreamWorks, On Site (CA, USA).
2009 — 2011 · California, USA
Senior UI & Visual Designer
Nextive Solutions
UI design, Illustration, and motion for mobile games — clients included Zynga and Big Fish Games.
Download Full CV ↓

Education & Tools

2007 — 2009 · Buenos Aires
Semi-Senior Web Designer
e-Volution
Front-end development, microsites, HTML + CSS for Microsoft Latam. External proposals and mailing campaigns.
2004 — 2006 · Buenos Aires
Graphic Design — Internship
Musimundo
Marketing area: graphic design and newspaper advertising.
Education
Graphic Design
UBA — Universidad de Buenos Aires
Foundation in visual communication, typography, editorial, and digital media.
Languages
Spanish · English · Italian
Native · Advanced · Basic
Tools
Full Stack Design Toolkit
—
Figma · Photoshop · Illustrator · InDesign · After Effects · Premiere / Final Cut · Sketch Up · Ableton / Logic Pro · Asana / ClickUp / Jira
Featured Case Study
OpenLoot · Web3 Gaming Marketplace

Balancing Security, Trust & Conversion in a Blockchain Marketplace

Defined two distinct user personas — the casual player seeking quick, frictionless transactions, and the advanced trader managing high-stakes assets. Coordinated with legal and engineering teams to standardize secure two-step verification flows and transparent balance reporting, while simultaneously driving marketing objectives to keep the platform commercially engaging.

View Case Study →
04 · Contact

Let's build
something
great.

Available for freelance and full-time remote opportunities in product design and Web3.

Email
ezequiel.defrancisco@gmail.com
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Phone
+54 11 6162 4371
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LinkedIn
ezequiel-de-francisco
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Behance
behance.net/defranez
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Dribbble
dribbble.com/defranez
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