Product Designer · UX/UI · Web3

Ezequiel
de Francisco

22 years trying to simplify complex systems — from Web3 marketplaces to mobile games. Bridging blockchain complexity into an intuitive user experience.

Web3 & DeFi Gaming UX Mobile Design Art Direction Design Leadership Figma
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01 · About

A bit
about me

I'm a Senior Product Designer with 22 years of experience — started in 2004 with a non-stop journey across Press, Editorial, Web, Gaming, and Mobile. I've worked on-site for major companies and remotely with startups, as well as a freelancer across LATAM, USA, and Israel.

In recent years I've focused on UX/UI for Mobile, Product, and Gaming, and expanded into Web3 — most recently at Big Time Studios / OpenLoot, bridging blockchain infrastructure and intuitive marketplace UX. As a former Creative Leader, I've managed multidisciplinary teams of up to 12, optimizing workflows that directly drive business growth.

Based in Buenos Aires, Argentina · UBA graduate · Available for remote freelance and full-time opportunities worldwide.

tools
Figma Photoshop Illustrator After Effects Web3 / NFT Gaming UX Mobile Design Art Direction Design Leadership Branding Illustration Motion
22+
Years Experience
40+
Projects Shipped
5
Industries:
Gaming - Web3 - Health&Wellness - Art&Culture - Financial
Pixels Perfected
02 · Skills

Tools & Expertise

Figma100%
Product Design / UX / UI100%
Photoshop + Photo Retouch100%
Web3 / NFT90%
Illustrator90%
Gaming90%
Art Direction / Leadership80%
Branding90%
After Effects50%
Sketchup + ENSCAPE60%
areas of expertise
Web3 & DeFi Web/Mobile Design Gaming UX User Research Prototyping Design Systems Art Direction Marketing & Social Media Pixel Perfect Design Leadership Product Strategy JIRA Discovery

Portfolio

View all on Behance →
Product Design at OpenLoot
View Case Study →
Web3 · NFT Marketplace
Product Design at OpenLoot
Bridging blockchain complexity with intuitive marketplace UX — balancing security flows, two-step verification, and high-conversion commerce for two distinct user personas.
Our Dipper
View Case Study →
UX/UI · Web App
Our Dipper — Landing + Web app
Developed an intuitive service-management platform to streamline the interaction between providers and clients. I implemented the full user journey, from discovery to booking, ensuring a seamless and functional navigation experience.
UX/UI for Roche
View Case Study →
UX · UI · Enterprise · Health
UX/UI for Roche
UX/UI design for a global pharmaceutical brand. Event and congress management platform with a focus on usability and enterprise-grade experience.
Mobile Games
View Case Study →
Gaming · Mobile
Mobile Games
Game UI design for mobile platforms — visual systems, HUDs, and interaction design for high-engagement gameplay experiences.
Branding + Social
View Case Study →
Logo · Design System · Social Media
Branding + Social
A curated selection of UX and UI work spanning multiple industries — research-driven design, wireframes, and high-fidelity interfaces.
Sketchup: 3D Modelling + Render
View on Behance →
Branding · Identity
Sketchup: 3D Modelling + Render
Complete brand identity system including logo design, color system, typography, and visual guidelines for a digital-first brand.
04 · Resume

Career.

Work Experience

2022 — Present · USA (Remote)
UX / UI / Product Designer
Big Time Studios / OpenLoot
Product Designer at OpenLoot.com, bridging complex Web3 infrastructure with intuitive UX for a leading crypto-game marketplace. Designed data-heavy dashboards, real-time transaction tracking, and developer-ready UI kits. Translated blockchain technicalities — wallet integration, asset ownership — into seamless interfaces for non-native users.
2020 — 2021 · Buenos Aires
Creative Leader
PSh
Operational and cross-functional management of a 12-member team (web, graphic, motion). Implemented scalable workflows and mentored talent to exceed KPIs. Bridged high-level business goals and day-to-day execution, ensuring on-time delivery while managing client budgets and long-term roadmaps.
2019 — 2020 · Buenos Aires
UX / UI Design Leader
_coderio
Design Lead managing a cross-functional team of 5, overseeing complex UX/UI and Branding for gaming and mobile sectors. Optimized internal production workflows and led conceptualization of design proposals for outsourced clients to drive business growth.
2015 — 2018 · Tel Aviv, Israel (Contract)
Product Design
SIMPLY.VISION (analyze.life)
UX / UI / Product, Branding, Website, and Mobile App design for an Israeli tech startup. Full end-to-end design ownership across the product lifecycle.
2011 — 2015 · Buenos Aires
Senior Advance UI & Visual Designer
Globant
Art Direction, Illustration, and UX/UI for "Bola" mobile game (Disney Argentina). UX/UI Admin platform for DreamWorks, On Site (CA, USA).

Formation

Education
Graphic Design
FADU/UBA — Universidad de Buenos Aires (GRADUATED)
2001–2007
Education
Jazz Guitar Professor
EMPA — Escuela de Música Popular de Avellaneda
2016–2020
Languages
Spanish · English · Italian
Native · Advanced · Basic
Download Full CV ↓
05 · Contact

Let's build
something
great.

Available for freelance and full-time remote opportunities in Product Design and WEB3.