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Product Designer · UX/UI · Web3

Ezequiel

de Francisco

22 years simplifying complex systems — from Web3 marketplaces
to mobile games. Bridging blockchain complexity into intuitive UX.

Trusted by OpenLoot Roche Globant Disney DreamWorks
View my work Download CV
01 · About

A bit about me

I'm a Senior Product Designer with 22 years of experience — started in 2004 with a non-stop journey across Press, Editorial, Web, Gaming, and Mobile. I've worked on-site for major companies and remotely with startups, as well as a freelancer across LATAM, USA, and Israel.

In recent years I've focused on UX/UI for Mobile, Product, and Gaming, and expanded into Web3 — most recently at Big Time Studios / OpenLoot, bridging blockchain infrastructure and intuitive marketplace UX. As a former Creative Leader, I've managed multidisciplinary teams of up to 12, optimizing workflows that directly drive business growth.

Based in Buenos Aires, Argentina · UBA graduate · Available for remote freelance and full-time opportunities worldwide.

22+
Years of Experience
6 countries · 3 continents
Microsoft · Globant · Disney · Zynga
10+
As Product Designer · UX · UI
End-to-end · Design systems · Team lead
FLORA · Motion · Brand direction
6 disciplines
Range of craft
UX · Visual · Motion
Brand · Print · Design systems
tools
Figma Photoshop Illustrator After Effects Final Cut Pro Claude Code Gemini Slack JIRA SketchUp Enscape Ableton Live
i'm also a jazz guitarist

Portfolio

Sticky → Projects
01
Web3 · NFT Marketplace
OpenLoot
2022 — 2026
02
UX/UI · Web App
Our Dipper
2021
03
Enterprise · Health
Roche Congress
2020
04
Gaming · Mobile
Mobile Games
2013–2015
05
Logo · Design System
Branding + Social
2019–2021
06
3D · Architecture
Sketchup Renders
2023
01 / 06 Web3 · NFT Marketplace
OpenLoot
Big Time Studios · 2022 — 2026
View case study →

Bridging blockchain complexity with intuitive marketplace UX — designing security flows, two-step verification, and high-conversion commerce for crypto-native and non-native user personas.

UX/UI Web3 Marketplace Design Systems
OpenLoot — Product Design
View case study →
02 / 06 UX/UI · Web App
Our Dipper
Startup · 2021
View case study →

Intuitive service-management platform streamlining the full user journey from provider discovery to booking confirmation, with a focus on seamless navigation and conversion.

UX Web App Service Design
Our Dipper — Product Design
View case study →
03 / 06 Enterprise · Health
Roche Congress
Roche · 2020
View case study →

Event and congress management platform for a global pharmaceutical brand. UX/UI with enterprise-grade usability for complex stakeholder workflows.

Enterprise UX Healthcare Complex Flows
Roche Congress — Product Design
View case study →
04 / 06 Gaming · Mobile
Mobile Games
Disney / Globant · 2013 — 2015
View case study →

Art direction, illustration, and UX/UI for 'Bola' mobile game (Disney Argentina). Visual systems, HUDs, and interaction design for high-engagement gameplay.

Gaming UX Mobile Art Direction
Mobile Games — Product Design
View case study →
05 / 06 Logo · Design System · Social
Branding + Social
Various · 2019 — 2021
View case study →

UX and UI work spanning multiple industries — research-driven design, wireframes, high-fidelity interfaces, and a curated selection of design system assets.

Branding Design Systems Social Media
Branding — Product Design
View case study →
06 / 06 3D · Architecture · Rendering
Sketchup Renders
Personal · 2023
View case study →

3D modelling and rendering experiments — architectural visualization, interior concepts, and exploratory visual storytelling using Sketchup + Enscape.

3D Architecture Visualization
Renders — Product Design
View case study →
03 · Skills

Tools & Expertise

Experience
Product Design
UX / UI
Web3 / NFT
Gaming
Digital Art
Illustration
Press
Art Direction
Leadership
Motion
Sound &
Video Edition
Skills Level
Figma ClaudeCode AdobePhotoshop AdobeIllustrator Adobe AfterEffects Premier /Final Cut Pro Sketch Up+ ENSCAPE Ableton Live/ Logic Pro Asana /Click Up /Jira 0% 0% 0% 0% 0% 0% 0% 0% 0% 10 5 0
Skills Level
FigmaPrimary · 5+ years
PhotoshopPhoto retouch · 20+ years
IllustratorVector & icon design · 20+ years
After EffectsMotion & micro-interactions
Claude CodeAI + MCP integrations · WIP
JIRA / ConfluenceAgile workflow
Premier / Final CutVideo editing
SketchUp + Enscape3D visualization
Ableton / Logic ProMusic production
Areas of Expertise
Web3 & DeFi Web/Mobile Design Gaming UX User Research Prototyping Design Systems Art Direction Pixel Perfect Design Leadership Product Strategy JIRA
04 · Resume

Career.

View entire career →
2022 — 2026
UX / UI / Product Designer
Big Time Studios / OpenLoot
USA (Remote)
2020 — 2021
Creative Leader
PSh
Buenos Aires
2019 — 2020
UX / UI Design Leader
_coderio
Buenos Aires
2015 — 2018
Product Design
SIMPLY.VISION (analyze.life)
Tel Aviv, Israel
2011 — 2015
Senior Advance UI & Visual Designer
Globant
Buenos Aires
2009 — 2011
UI & Visual Designer
Nextive Solutions
Buenos Aires
Download Full CV ↓
Graphic Design - UBA Graduate
Jazz Guitar Professor - EMPA
Spanish · English · Italian
05 · Contact

Let's build smtg
great.

Available for freelance and full-time remote opportunities in Product Design and WEB3.

Ready to start a project?

Send an email and I'll reply within 24 hours.

ezequiel.defrancisco@gmail.com