Product Designer · UX/UI · Web3
Ezequiel
de Francisco
22 years trying to simplify complex systems — from Web3 marketplaces to mobile games. Bridging blockchain complexity into an intuitive user experience.
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22 years trying to simplify complex systems — from Web3 marketplaces to mobile games. Bridging blockchain complexity into an intuitive user experience.
I'm a Senior Product Designer with 22 years of experience — started in 2004 with a non-stop journey across Press, Editorial, Web, Gaming, and Mobile. I've worked on-site for major companies and remotely with startups, as well as a freelancer across LATAM, USA, and Israel.
In recent years I've focused on UX/UI for Mobile, Product, and Gaming, and expanded into Web3 — most recently at Big Time Studios / OpenLoot, bridging blockchain infrastructure and intuitive marketplace UX. As a former Creative Leader, I've managed multidisciplinary teams of up to 12, optimizing workflows that directly drive business growth.
Based in Buenos Aires, Argentina · UBA graduate · Available for remote freelance and full-time opportunities worldwide.
Bridging blockchain complexity with intuitive marketplace UX — designing security flows, two-step verification, and high-conversion commerce for crypto-native and non-native user personas.
Intuitive service-management platform streamlining the full user journey from provider discovery to booking confirmation, with a focus on seamless navigation and conversion.
Event and congress management platform for a global pharmaceutical brand. UX/UI with enterprise-grade usability for complex stakeholder workflows.
Art direction, illustration, and UX/UI for 'Bola' mobile game (Disney Argentina). Visual systems, HUDs, and interaction design for high-engagement gameplay.
UX and UI work spanning multiple industries — research-driven design, wireframes, high-fidelity interfaces, and a curated selection of design system assets.
3D modelling and rendering experiments — architectural visualization, interior concepts, and exploratory visual storytelling using Sketchup + Enscape.
Available for freelance and full-time remote opportunities in Product Design and WEB3.
